Bioworld Merchandizing is a leading global manufacture of licensed apparel and accessories. They have licensing agreements with dozens of companies such as DC comics, Disney, and Warner Brothers. With 150+ product design experts, they have entire teams to cover every product category. They can create custom assortments for a variety of retail price points. Their products are sold worldwide through big box retailers such as GameStop, Walmart and Target, through specialty boutiques and directly to the consumer via their fulfillment operations.
Bioworld Merchandizing would like to focus more on their core competency, product design. To do so they have recently considered outsourcing some logistics tasks to a third-party logistics provider (3PL).
- (30 pts) Based on what you know about their business needs, what type of 3PL firm do you feel might be of the greatest potential value?
- (50 pts)What steps would you suggest Bioworld should considered as they begin to analyze the feasibility of forming a relationship with individual 3PL providers?
- (40 pts)Once the selection process is complete, what kind of relationship do you feel would be most appropriate: vendor, partner, strategic alliance, or some other option? Why?
- (30 pts) How will Bioworlds product mix and the product lifecycle create a unique challenge for a 3PL?