create a business model canvas, highlighting how human-centered design and technological advances can be used to solve real-w


create a business model canvas, highlighting how human-centered design and technological advances can be used to solve real-world business problems.

Utilize the “Business Model Canvas – Intro and Template” PowerPoint resource to complete the topic assignment.

This assignment will expand upon the hypothesis you previously selected to create an improved hypothesis. Based on your hypothesis and developed persona, you will develop a summary of your canvas model for submission and feedback. Complete each of the nine boxes in the in the business model canvas.

Then, create a 500-750-word summary of the business model canvas. Include research from at least five sources. Within the summary, describe your ideas for key partnerships, cost structure, key activities, key resources, value propositions, customer relationships, channels, customer segments, and revenue streams. Describe why you selected these as the key elements of your business.

There are two deliverables for this task:

  1. The completed business model canvas PowerPoint template.
  2. The written summary of the business model canvas in a Word document.
  • attachment

Key PartnershipsKey ActivitiesValue PropositionCustomer RelationshipsCustomer Segments
Cost StructureKey ResourcesChannelsRevenue Streams

Business Model Canvas – Intro and Template

What is BMC? – It is a one-page template summarizing key aspects of business.

What does it look like? – It is a grid of nine boxes, each one addressing a key aspect of business (see diagram below).

How do I complete the nine boxes? – Slide 2 details information required for each box.

Why is it arranged like that? – Value proposition is critical to success, so it is centered. The four left-side boxes focus on operations. The four right-side boxes focus on customers.

What do I do next?

Slide 3 is a blank template for you to complete.

Complete Slide 3 addressing Slide 2 questions.

Template has three bulleted key elements for each box. Your business may have more or fewer key elements in each box. Add or delete as needed.

Write a summary (just a few words) for each key element.

Save Slide 3 as PDF or PowerPoint document using new file name and submit to instructor.


Project Name

Key Partnerships

Who will help you?

Who are the people outside of your organization that you need to work with?

What are the most important motivations for the partnerships that you are seeking?

Customer Relationships

How do you interact?

What relationship does the target audience expect you to establish?

How can you integrate that into your work in terms of cost and format?

Key Activities

How do you do it?

What key activities does your value proposition require you to do internally?

What activities are most important for your distribution channels, customer relationships, and revenue streams?

Value Proposition

What do you do?

What core value do you deliver to your customer?

What unmet needs are you satisfying?

What problem are you solving?

In addition to the financial value, what higher purpose does your innovation serve?

Customer Segments

Who do you help?

Which customer groups are you creating value for?

Who is your most important customer?

Cost Structure

What will it cost?

What are the most important costs in your work?

What key resources/activities are most expensive?

What are the key deadlines or time constraints?

Revenue Streams

How much will you make?

For what value are your audiences willing to pay?

What and how do they pay?

How would they prefer to pay?

How much does every revenue stream contribute to the overall revenue?

Distribution Channels

How do you reach them?

Through which channel does your audience want to be reached?

Which channels work best?

How much do they cost?

How can they be integrated into your and your audiences’ routines?

Key Resources

What do you need?

What key resources does your value proposition require?

Where can you obtain these resources?



Key Partnerships

Customer Relationships

Key Activities

Value Proposition

Customer Segments

Cost Structure

Revenue Streams

Distribution Channels

Key Resources




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