In our discussions, many of you are mentioning online shopping and the continued increase of this. Probably no surprise here! For this post, let’s discuss why consumers shop and buy online AND how marketers influence online purchasing behavior.

In addition , look for a current article on this topic and share your findings with the class. Share your own online shopping experiences with us too (think about your holiday shopping this year). You might also try your hand at forecasting where you think online shopping will go in the next 5-10 years too!


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